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Curriculum for Business Design February 25, 2010

Posted by Brian Payer in Design Thinking, Leading Strategy Change.

What can we do to prepare MBAs to be the leaders and managers of 2050? How would design thinking play a role in the educational process?

Many, including our class in fall 2009, have taken up this question. Our class came up with some tools, readings and projects that could add into the existing MBA curriculum. But some folks have taken the question one step further. Starting from scratch: What would a curriculum for a “Business Designer” look like?

Here is a draft of a curriculum for Business Design created by Ryan Jacoby. It’s a  series of 19 proposed “courses” complete with descriptions, units and a practicum for each course. The curriculum emphasizes the hands on nature of design, as well as some of the practical aspects of building and running a business. Some of my favorites include

BDES 111 | Entrepreneurial & Intrapraneurial Finance (FFF)


BDES 201 | Discovery Driven Learning (Break Things)

Sign me up for the whole program. What are your favorite classes?



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