Why we buy? December 13, 2009Posted by raimundosilvam in Why We Buy.
This is a great book. A must read for someone who wants to pursue a career in retail, and a fun reading for anybody else.
This is not a business reading. It is fun and very insightful about the way we do shopping. As customers we never think of the reason why of things inside a store. However, the next time you go to a store, I suggest you to take a moment to think about all the decisions you would have to make if you ran that business. Everything has been studied many different times and there is a reason for the location of the store, the width of the idles, the height of the shelves, the layout of the store, the color of things, the music it plays, the way personnel dress, everything. It has all being carefully planed to improve the customer shopping experience, and ultimately to maximize profits.
The good news is that you can always leverage on the experience of somebody else. There is so much that has already been done that you can use for your benefit. If you ever have to take decisions about a store I do suggest you to get back to this book since what seems to be pretty easy decision, is actually a Science. “The Science of Shopping” Do not improvise on this. Do it good.