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a whole new mind December 9, 2009

Posted by roshanbhula in A Whole New Mind.

A Whole New Mind, by Daniel Pink, argues that the world has reached a point where traditional left-brain thinking, which includes analytical, logic based methods, is now less important than right-brain thinking, which includes meaning, empathy, and creativity.  The three main causes for this, according to Pink, are abundance, Asia, and automation. The abundance of goods available today is making people seek more meaning in their lives and purchases, rather than accumulating more.  Similarly, the ability to outsource work to Asia or have it replaced by faster automation and software makes many traditional left-brain skills, like programming, engineering, and financial analysis, less meaningful today than in the 20th century.

Instead, Pink argues that 5 personal attributes will make workers in the 21st century more successful: Design, Empathy, Story, Play, and Meaning. For each, the book outlines its importance in today’s society and provides resources on how to improve them in your personal life or organization.

A Whole New Mind should be a very interesting read for people with limited knowledge of design thinking, but its core message is very simplistic compared to more recent design books. The resources, however, such as blogs, books, and exercises, should be very useful and interesting for everyone interested in learning more about improving these skills.



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