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December 7, 2009

Posted by James Bender in As The Future Catches You.

Scaling and stickiness.

Why is it that it has taken me my entire life to truly understand these two concepts mean?

Think like this:
Stickiness.  What are things that you need everyday?  Food, water, shelter–Yes.  Comraderie, fellowship, news, justice?  There are primal necessities and social designs in which you participate every day.  Stickiness is the concept that you will continue to spend your time doing these things.  Everyone needs to eat, sleep, and receive input.  So food has been important throughout time.  Fellowship has also been important (no man is an island).  Information flow or access to information has been paramount.  Every person on the planet engages in these things.  Hence, scale.

Scale.  Networks of great size increase in complexity and richness.  That ability to scale builds the network.  The network in itself, is not valuable.  It is sometimes the size of the network alone that is valuable.  The ability to rapidly scale enables wealth migration, value creation, and stickiness.

I urge you to consider stickiness and scale in all that you do today.



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