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FunTheory-Change behaviors by making it fun! November 1, 2009

Posted by Pau Min Wong in Design Thinking.

We often think about changing consumer’s usage behavior or perception about a product by making it cheaper, more intuitive, easy to use, etc. But making it fun to use has a more profound impact, especially in encouraging repeated use of a service or product.

This concept seems like it can be extended to a wide range of applications, including social challenges that are inherently difficult to address (e.g., encouraging healthier, more socially and environmentally responsible behaviors amongst the general public).

Follow the link to see examples of social experiments on Fun Theory.


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