jump to navigation

FunTheory-Change behaviors by making it fun! November 1, 2009

Posted by Pau Min Wong in Design Thinking.
trackback

We often think about changing consumer’s usage behavior or perception about a product by making it cheaper, more intuitive, easy to use, etc. But making it fun to use has a more profound impact, especially in encouraging repeated use of a service or product.

This concept seems like it can be extended to a wide range of applications, including social challenges that are inherently difficult to address (e.g., encouraging healthier, more socially and environmentally responsible behaviors amongst the general public).

Follow the link to see examples of social experiments on Fun Theory.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: