Design Thinking in the Corporation September 25, 2009Posted by Kavita Vora in Design Thinking.
With the current focus on quarterly earnings and short term results, I wonder how more companies can incentivize this type of design thinking into their strategic planning. Especially right now when discretionary spending is being cut, how can companies better justify allocating resources toward a “systems” solution for capturing market opportunities. My hunch is that even if scorecards and metrics will still be needed to justify spending at publicly held companies (e.g. # milestones met each quarter in key initiatives), they should not be artificially quantified in the short term.
Another suggestion to help companies manage these projects with the transition of many employees rotating every 1-2 years, is to have their design projects follow them from the idea generation phase in one role, to the implementation phase in a subsequent role. This will allow for more long term continuity with the project, but still keep the employee challenged and progressing in his or her career.