Is there still a role for Six Sigma in today’s Design Thinking world? September 10, 2009Posted by Admin in Design Thinking.
Sara Beckman, Professor at Haas School of Business at the University of California, Berkeley, recently argued that Six Sigma and Design Thinking can and should coexist in the New York Times article, “Welcoming the New, Improving the Old.”
To survive, many businesses will have to figure out how to incorporate both approaches. Design thinking offers tools for exploring new markets and opportunities; Six Sigma skills can be applied to improve existing products. Companies that adhere strictly to one or the other risk failure. “The practices that make for success at one time can trap firms and contribute to their downfall at a later time,” says Bob Cole, a quality expert and professor emeritus at the Haas School of Business at the University of California, Berkeley.