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Is there still a role for Six Sigma in today’s Design Thinking world? September 10, 2009

Posted by Admin in Design Thinking.

Sara Beckman, Professor at Haas School of Business at the University of California, Berkeley, recently argued that Six Sigma and Design Thinking can and should coexist in the New York Times article, “Welcoming the New, Improving the Old.”

To survive, many businesses will have to figure out how to incorporate both approaches. Design thinking offers tools for exploring new markets and opportunities; Six Sigma skills can be applied to improve existing products. Companies that adhere strictly to one or the other risk failure. “The practices that make for success at one time can trap firms and contribute to their downfall at a later time,” says Bob Cole, a quality expert and professor emeritus at the Haas School of Business at the University of California, Berkeley.



1. kavivak - September 25, 2009

An excerpt from Tim Brown’s blog at http://designthinking.ideo.com/

“Perhaps we should think of design thinking and Six Sigma being part of a cycle, each feeding the other to create new and improved products, services and experiences. Of course the biggest challenge will be to build business cultures that are agile enough to incorporate both.”

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