The Ten Faces of Innovation December 9, 2009
Posted by roshanbhula in [Books] Leadership & Change.add a comment
The Ten Faces of Innovation, by Tom Kelley, is intended to show how certain personas, or types of people, are able to drive innovation through an organization. By using real world examples from his work at IDEO, Kelley outlines how these people think and approach problems. Examples of his personas include:
- The Anthropologist – who studies human behavior to find insights into what people want or how they feel in different situations
- The Set Designer – who understands space planning and how creative places yield creative outcomes
- The Caregiver – who wants to make people’s lives easier and has a keen eye for customer experience and service
Through these roles and seven others, the book shows that everyone can play these roles at various times, but that some people are naturally more suited to certain roles than others. As an organization, it is important to have these people around and that cross-functional teams with as many varieties of these roles as possible is the ideal way to discover truly new ideas and breakthroughs.
As we enter back into the workforce, this book really makes you think about how we can influence our companies through the roles we play and approach we take to remove the barriers to innovation.
a whole new mind December 9, 2009
Posted by roshanbhula in A Whole New Mind.add a comment
A Whole New Mind, by Daniel Pink, argues that the world has reached a point where traditional left-brain thinking, which includes analytical, logic based methods, is now less important than right-brain thinking, which includes meaning, empathy, and creativity. The three main causes for this, according to Pink, are abundance, Asia, and automation. The abundance of goods available today is making people seek more meaning in their lives and purchases, rather than accumulating more. Similarly, the ability to outsource work to Asia or have it replaced by faster automation and software makes many traditional left-brain skills, like programming, engineering, and financial analysis, less meaningful today than in the 20th century.
Instead, Pink argues that 5 personal attributes will make workers in the 21st century more successful: Design, Empathy, Story, Play, and Meaning. For each, the book outlines its importance in today’s society and provides resources on how to improve them in your personal life or organization.
A Whole New Mind should be a very interesting read for people with limited knowledge of design thinking, but its core message is very simplistic compared to more recent design books. The resources, however, such as blogs, books, and exercises, should be very useful and interesting for everyone interested in learning more about improving these skills.